PLACE has acquired mortgage fintech Maxwell, which serves more than 400 financial institutions and supports over $130 billion in annual mortgage transactions.
PLACE has acquired mortgage technology provider Maxwell, continuing a string of acquisitions aimed at building an end-to-end homeownership ecosystem. Financial terms of the deal were not disclosed.
Maxwell will allow PLACE to directly serve mortgage lenders, banks and credit unions the same way it serves agents and real estate teams, a PLACE spokesperson told HousingWire.
“Now we’re building and investing in the vertical as a major pillar of the business strategy at PLACE and continue to explore additional opportunities to grow, organically and inorganically, in mortgage technology and services,” the spokesperson added.
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Maxwell, which services more than 400 financial institutions and supports more than $130 billion in annual mortgage transactions, will continue to operate as an independent company.
The spokesperson said all of Maxwell’s more than 100 employees joined PLACE, with no jobs impacted in the transition.
The fintech technology — which includes a mortgage point-of-sale system, business intelligence, fulfillment, diligence and private-label origination services — touched nearly 10% of U.S. mortgage origination transactions in 2025, delivering a 20% five-year compound annual growth rate in a low-volume housing market, the companies said.
Meanwhile, PLACE offers à la carte technology services and an operational and growth engine for real estate teams.
The company said it powers “hundreds of thousands” of real estate professionals and touched more than 100,000 real estate transactions in 2025.
PLACE estimates that about 20% of U.S. homeowners are already connected to its ecosystem through its technology and services.
“Maxwell is fundamentally aligned with the PLACE vision of a simpler, more connected real estate transaction,” Ben Kinney, PLACE CEO and co-founder, said in a statement. “The mortgage experience is a critical point to build trust with consumers.”
Maxwell customers will remain on the same platform with the same support, with no changes to contracts, services or relationships as a result of the acquisition, the companies said.
Maxwell’s leadership team will be part of PLACE.
“The real estate market has dramatically evolved over the last 10 years since we launched Maxwell,” John Paasonen, CEO and co-founder of Maxwell, said. “By doubling down on deeper connectivity between the real estate transaction and the mortgage transaction, under one platform, PLACE and Maxwell will enable lenders of all sizes to unlock a powerful synergy that makes consumers the center of the homeownership journey, no matter what brokerage or lender they choose.”
Earlier this year, PLACE acquired the real estate services business of Radian Group, part of the seller’s broader exit from non-core fee-based housing businesses. That transaction brought to PLACE a suite of institutional offerings including due diligence, REO asset management, brokerage and valuation services.
Radian later announced it had entered into a definitive agreement to sell its title business — including Radian Title Insurance Inc. and Radian Settlement Services Inc. — to PLACE, with that title deal expected to close in the fourth quarter, pending regulatory approvals.
Those Radian transactions extended PLACE beyond its original focus on powering top real estate teams into institutional services, title and settlement operations. The Maxwell deal adds the mortgage technology layer, positioning PLACE as a consolidator of infrastructure across search, brokerage, valuation, title and financing.
In the mortgage space, PLACE’s sister company Envoy Mortgage recently agreed to acquire Mason-McDuffie Mortgage Corp.’s distributed retail assets. The deal is expected to bring Envoy to about 240 loan officers and an annual run rate of more than $4 billion in funded volume, executives said. The company also hired Chad Smith from Better as CEO.
